When Greenbelt Construction Company began building houses in a large?

When Greenbelt Construction Company began building houses in a large subdivision with many other builders, they priced their homes slightly higher than their competitors and promoted the added quality features in their homes. Greenbelt was using a(n)___ pricing strategy. 27.

What makes a high low pricing strategy appealing to sellers?

What makes a high / low pricing strategy appealing to sellers? It attracts two distinct market segments. the price against which buyers compare the actual selling price.

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When members of the marketing channel collude to control the prices passed on to consumers they are engaging in?

When members of the marketing channel collude to control the prices passed on to consumers, they are engaging in Group of answer choices loss-leader price -fixing.

When Apple Computer Company introduced the iPhone quizlet?

When Apple Computer Company introduced the iPhone —a combination phone, MP3 player, and Internet access device—in 2007, it was priced at $499, considerably higher than either the iPod or competing cell phones.

What is one of the drawbacks of using price skimming strategy?

Disadvantages of Price Skimming First, there will be a continual stream of competitors challenging the seller’s extreme price point with lower-priced offerings. Second, a company that uses price skimming is limiting its sales, which means that it cannot lower costs by building sales volume.

What type of pricing tactic is being used when several airlines agree to charge the same fare for a single route?

high value. What type of pricing tactic is being used when several airlines agree to charge the same fare for a single route? dividing fixed costs by contribution per unit. the price of alternative products and services.

What are the 5 pricing strategies?

Consider these five common strategies that many new businesses use to attract customers.

  • Price skimming. Skimming involves setting high prices when a product is introduced and then gradually lowering the price as more competitors enter the market.
  • Market penetration pricing.
  • Premium pricing.
  • Economy pricing.
  • Bundle pricing.

What are the strengths of operating with a high low pricing strategy?

Advantages of High Low Pricing Increased store traffic: Promotions increase traffic to the firm, which can help it gain exposure and generate additional sales on other items. Turning inventory: The strategy can be used to sell slow-moving inventory.

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What pricing strategy is when the business starts its price out high and then lowers it over time?

Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay and then lowers it over time.

Is the measure of how easily you can sell a product?

the measure of how easily you can sell a product.

What is a pricing tactic?

What is Price Tactic? Price is a big factor that influences consumer purchase. Therefore companies employ various pricing tactics, also known as pricing strategies, which help them increase sales, profits and attain a higher market share. The major price tactics are as follows – Discounting.

Which of the following is an external factor that affects pricing decisions?

But external factors are the forces outside the firm over which a business has not control. They include demand, competition, buyers, suppliers, economic conditions and government.

How do firms that use captive product pricing make up?

How do firms that use captive – product pricing make up for the low prices of their main products? They set high markups on the captive products. They increase the price of the main products. They offer the captive products and main products together at a reasonable price.

Which product would most likely involve intensive distribution?

Firms that choose an intensive distribution strategy try to sell their products in as many outlets as possible. Intensive distribution strategies are often used for convenience offerings— products customers purchase on the spot without much shopping around. Soft drinks and newspapers are an example.

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In which type of market does no buyer or seller have much impact on setting the going market price?

A monopoly is a market with a single seller (called the monopolist) but with many buyers. In a perfectly competitive market, which comprises a large number of both sellers and buyers, no single buyer or seller can influence the price of a commodity.

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